Strawberries are a plant that grows well in the highlands and cold weather. It is an important cash crop of the North, generating income for farmers from selling strawberries fresh to processed products. This market is in high demand, especially for tourists who prefer to travel to farms, creating added value in tourism.

Focusing on cultivars and seed quality is essential to the production system. But nowadays, farmers often face a shortage of quality seedlings resulting from the propagation of original strawberry cultivars repeatedly each year, resulting in weak strawberry plants and uneven growth. They become prone to disease and insect pests. Doi Kham, therefore, uses the principle that the more you reduce,
the more you increase to help farmers. Reduce the use of disease-prone and weak seedlings by selecting only the most wholesome strawberry cultivars to increase productivity and quality according to specified standards. Reduce the use of pesticides as much as possible to obtain the most sanitary and healthy strawberries. Reduce the use of potting soil by substituting it with coco coir and fertilizer solutions to enable strawberries to grow more rapidly. Reduce trial and error by creating a plant research laboratory to develop strawberry varieties faster. Reduce dependence on the seasons by growing strawberries in environmentally controlled buildings that can control all conditions.

These are to minimize problems for farmers as much as possible to improve their quality of life and live and eat sustainably.
 

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